Airless packaging, which combines a container with a non-pressurized dispensing method, protects a product’s formulation from exposure to air. It is widely used, and not limited to luxury or prestige brands. For this reason, brands are putting extra effort into making sure a product stands apart from competitors. Suppliers suggest luring the consumers’ eye with a design that differentiates—and then score by combining “green” materials with airless components.

All types of products are found in airless packaging, including cosmetics, oral care, hair care, and especially skincare. “Requests for airless have been steady, from all types of brands,” says Choebe's marketing manager, Tina Wong.

Products using airless packages often include skincare creams, serums, and lotions. Numerous suppliers offer various types of airless dispensing systems, for bottles, tubes, jars, and even compacts.

The “ease-of-use” of airless packaging is appealing to both brands and consumers. “Using an airless pump to dispense a product will make any product ‘feel’ prestige,”

The Use of Airless Is on the Rise

Analysts say the use of airless packaging is on the rise—and will continue. The global airless packaging market is forecasted to reach $5.9 billion in 2023, followed by $6.3 billion by 2024. An increase in the demand for prestige products is one factor fueling market growth, researchers say—and suppliers mention more.

Design is another factor contributing to the increasing use of airless packaging, as suppliers offer more options with unique looks and features that are appealing to brand marketers. “The continuous flow of innovative designs for airless packaging offers lucrative opportunities for market growth,” states Komal Sharma, senior research analyst, Allied Market Research.

Salazar also comments on design. “The rise in the popularity of airless packaging has led to an innovation in package design. The market now has a large diversity of styles in actuators and applicators,” he says.

Customization & Standards

Many suppliers now offer airless packaging as standard or stock items, which makes them more affordable for smaller brands, and also makes them more readily available, faster. The right combination of decorating techniques and custom options will make any package look more high-end, including standards. Different types of decorating techniques coordinate with a brand’s design aesthetic, and visual cues will convey a specific message about the product to the consumer.

Airless and ‘Green’

Being “green” is a way to differentiate from competitors—by making sustainability a part of a brand’s story. “Rather than focusing completely on aesthetics, some brands are choosing to demonstrate value in how well the product and package works—and also by saying where and how it’s sourced,” says Salazar. “The interest in “green” materials is at an all-time high, and we have embraced this trend completely,” he adds.

The glass bottles can be customized, in a variety of styles, using custom overcaps, collars and actuators.

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